fluorescence image of cells, processed on a Macintosh computer
I happen to use a Mac, because our academic institution gets special deals on them. And my home page in Safari happens to be Apple's home page. Lately I've been noticing a trend: Apple has been talking a lot about science.
Turns out this isn't just coincidence. Apple has set up a web page devoted to the glories of using a Mac to process scientific data. It includes a series of video diaries about Macs in scientific research environments, and a "productivity lab" with tips for users. It looks like the company is targeting this specific demographic - scientists. I suspect the initiative comes from the top, Apple CEO Steve Jobs, who has already survived pancreatic cancer and now has a hormonal imbalance that might be cured by science.
Having used both Macs and PCs extensively, I can tell you there is simply no comparison. I have seen the light, and its name is Macintosh. The OS is more intuitive and more stable - it's just cleaner and sleeker than Windows. Also, we work with a lot of graphics, and everything just looks better on the Mac. To top it all off, the laptop I'm typing this on has a beautiful webcam seamlessly installed right into the top of the monitor. This webcam works perfectly with Skype or YouTube, and it never falls down.
The fact that Mac is targeting the traditionally unsexy scientist demographic is proof of the company's intellectual vision and values. I mean, this is iPod money that is flowing into education. Scientists, Mac just winked at us. Let's be smart enough to wink back.